An interesting article in Women's Health magazine:
Why This Photo Promoting the Paralympics Is So Controversial
Talk about a fail.
Promoting the Paralympics? Good! Photoshopping able-bodied models to look like Paralympians? Bad—so, so bad.
That’s a valuable lesson Vogue Brazil just learned.
The magazine is under fire for a controversial campaign in which
disabilities were Photoshopped onto models in an attempt to plug the
upcoming Paralympic Games, reports Mashable.
The campaign, dubbed “We Are All Special Olympics” is a collaboration
with Paralympic ambassadors Cleo Pires and Paulo Vilhena, both actors.
In the photo, Cleo’s arm was Photoshopped out and Paulo was given a
prosthetic leg.
The photo is meant to resemble the real-life disabilities of two
Paralympic athletes—Brazilian table tennis player Bruninha Alexandre,
who had her right arm amputated when she was just 3 months old, and
volleyball player Renato Leite, who has a prosthetic leg, according to
Mashable.
Many questioned why the magazine didn't just just photograph Bruninha
and Renato—after all, Instagram photos show that they were at the
shoot.
Naturally, people are pissed—though Vogue Brazil claims they
were just trying to raise the profile of the Games.
“For those who do
not know, the idea of the campaign came from the Paralympic ambassador,
Cleo Pires,” said Vogue Brazil’s art director Clayton Carneiro in a statement on the magazine’s website.
“We knew it would be a punch in the stomach, but we were there for a
good cause, after all, almost no one bought tickets to see the
Paralympic Games.”
Err…OK? You can check out real Paralympians in action starting September 7.
I find that really shocking! Make a so-called campaign to promote the Paralympics to ultimately put photoshopped models who have nothing to do with that. But I think the worst part about it, is to "hide" real people with disabilities because their face and the rest of their body can not pass in a magazine while they are the most representative of Paralympics.
ReplyDeleteMinimalist
I totally agree with you, Minimalist.
DeleteGood luck everybody
ReplyDeleteGOOD LUCK EVERYBODY
ReplyDeleteGood luck everybody
ReplyDeleteDo you mean "Good luck evrybody", Cardinal? Lol
DeleteTo me it's just shocking. Vogue just want to promot the beauty, not the natural of the people. Does it mean that they are enough beautiful because of their handicap ?! why do thay don't promot the natural beauty as their ? I don't understand !
ReplyDeleteThis is horrible... The beauty criteria just go too far! The models who represent the real handicapped persons doesn't understand their everyday fight. This people are an exemple of brave for all of us.
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